WHO IS TAKING CARE OF YOUR DATA
WHAT INFORMATION DO I COLLECT WHEN YOU USE THE SITE AND WHAT NOT: GOOGLE ANALYTICS AND TRAFFIC DATA ANALYSIS
Like all those who have a site and use it to sell or promote something, we are interested in knowing who visits the site, what they look at and where it comes from. This thing in technical terms is called “traffic data analysis” and to do it we use Google Analytics – here the information on privacy and protection of personal data .
WHAT INFORMATION WE COLLECTGoogle Analytics has a lot of very advanced features that allow you to know a lot of things about who visits a site. We only use it to know the essential things : who visits the site – language, location, device, browser and operating system – what they watch – classic traffic data: page views, average time, ranking of the most viewed pages, etc. – and where does it come from – so-called referrals: if you come from Facebook, Google, the newsletter and so on. All the information that Google Analytics collects comes to us anonymously. This means that we do not know your name, where you live, what is your email address, which pages you have seen, how long you have been on the site and where you have come from but only that tot people in a certain period of time have arrived on the site. , there have been a long time, they have seen certain pages and so on.
WHICH INSTEAD NOInstead we do not use Google Analytics to collect information to be used for advertising , so in our Google Analytics account all the features that are used to advertise on the internet are disabled. Another thing we don’t use is a feature called User ID , which basically allows you to track who uses the benches site when they change devices: first computer, then phone, then tablet and so on. We’ve also limited the things Google Analytics can know about you by using a technique called IP anonymization . In practice this means that when you use the Google Analytics site it hides part of the information about your geographical location, and that when we go to see where the users of the site are, the information we see is a little less precise. Patience, that’s fine too.
WHERE IS THIS INFORMATIONThe information that Google Analytics collects is on Google Analytics and nowhere else . This means that Google keeps the information and that we do not make copies stored elsewhere, neither on our computers nor printed on our desks. When we want to look at traffic data we go to Google Analytics and look at it from there.
WHO HAS ACCESS TO THIS INFORMATIONRight now there are two people who have access to our Google Analytics account: Erika Zuurbier and Matteo Gatti (site manager) . No one else has access to this account and the information it contains, and we do not share this information in any way with anyone else or any other service.
HOW TO BLOCK GOOGLE ANALYTICSIf you don’t want Google Analytics to tell us these things about you, you can use this extension made available by Google : it is there for all major browsers. If you want you can also look at the information that Google makes available on the privacy and data protection of Google Analytics .
THE INFORMATION REQUEST FORM: WHAT INFORMATION WE COLLECT AND HOW.